Wednesday, September 21, 2011

Can We Consider PPC Part Of SEO

I want to start this post with explaining what is PPC for anyone who is new to SEO and might not know what it is.

PPC is Pay per click (also called Cost per click (CPC) ) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Most widely used is google AdWords. Content sites commonly charge a fixed price per click rather than use a bidding system. 

PPC is a paid for nearly instant result whereas seo if you do it yourself is a much slower but a much more lets say permanent way to get to the top as long as you keep it up. Once you stop paying Google, your results disappear. So can we count PPC as part of SEO if you have to pay for it.

I personally think that PPC can not be considered as part of organic SEO. For SEO you need knowledge of the back linking, HTML among other things. Anyone can get an google AdWords account and promote their website. But not to diminish the importance of the PPC. If you have the budget its good idea to use both SEO and PPC in tandem for best results, can double or even treble up using Google Places for some of sites best keywords, makes brand look professional if has a strong presence with 2 to 3 mentions of site. 

Saturday, September 17, 2011

Ranking Fluctuations

The fact that life is full of ups and downs is something that we accept, and its not any different when it comes to your site’s rankings?
Fluctuations in your page’s position in search result pages are something that you should come to expect and some times impossible to avoid for several reasons:
  • Google releases algorithm updates quite regularly – While not all updates are earth shattering, these algorithm tweaks can still affect your rankings both positively or negatively. Most often these algorithm changes in fact go unnoticed. In cases when an algorithm change does affect your ranking, it is best to seek SEO advice to see how you can adapt your strategies to accommodate these changes. If you know that you are already using sound SEO strategies though, perhaps you should rethink your overall website strategy because the competition’s site just might really have more relevant content to users than yours. Remember that though search algorithms are far from perfect, what they are striving to achieve is to give more relevant results to users, so that a competitor’s site that jumps up in rank, might really have made improvements that are deemed by search engines to be more important in terms of relevance.
  • Competition is steep – As mentioned above, you should consider the fact that there’s always thousands of other site owners and SEOs trying to grab your current SERP position. So even if you are ranking pretty well, don’t take things for granted and keep your content as fresh as possible. Keep abreast of search developments so that you can also make necessary on-page SEO adjustments when needed. As for link-building, while you don’t have to put as much as effort as when you first started, don’t miss an opportunity to get inbound links.
  • Hackers and spammers can wreak havoc – Having their websites hacked and malicious code embedded in their pages is every webmaster’s nightmare. True, you can just clean up the code later on, but with so many websites and so many pages to monitor, plus so many other more pressing and interesting matters to deal with in real life, it is no wonder that sometimes it is search engine bots that discover the malicious code on your site before you. This means that your page will get flagged by search engines, and of course will automatically affect your ranking. In cases like this, all you really need to do is to clean up your site, and submit your link for recrawling. If worse comes to worst and your site has been removed from the search engine’s index, you can contact Google to ask for a reconsideration. They really do manually add to their index sometimes, but since they are busy, it is perhaps a smarter idea to just submit your site’s links for recrawl since bots do their rounds of the web regularly enough these days for you not to worry about being out of the loop for too long.
In the end, just respond to fluctuations in your page’s rankings the way you do with life’s ups and downs – roll with the punches and just do the best you can.